Sunday, 19 August 2018

Top 5 tips for passing your driving test

We asked two individual driving schools their top tips for passing the driving test. One was The Academy of Driving and the other was Bob Medley. Passing your driving test as quickly and as cheaply as possible is one of the most common things that we hear as driving instructors when we speak with our clients or their parents. I was having this very same conversation with another driving instructor colleague of mine called Bob who owns Bob Medley School, you can visit Bob's website here

I was asking Bob what does he tell his learner drivers when they ask him how long will it take to pass their driving test. Bob's reply was it will take as long as it takes, and how long is a piece of string? He went on to say that in his opinion, everyone has their own rate of learning. I agreed with Bob and through our experience we decided to come up with a top 5 list or tips on what we think is important for anyone who wants to take driving lessons and get through their driving test quickly.

The top 5 tips listed below are in no particular order, they are just items that we think are important. Each tip is as important as each other and all have the same relevance.

Tip 1 - Have regular driving lessons.
On average, it can take a learner drive approximately 40 hours worth of driving in order to get to a standard whereby it could be considered as ready to take and pass a driving test. On a whole, we see each pupil once a week so that could mean 40 weeks in order to gain your full driving licence. This could be halved by maybe having a two hour lesson instead of a one hour lesson.

If your driving instructor has the space and time, then maybe this could even be ramped up to two lessons per week.

Tip 2 - Be consistent
This normally goes hand in hand with the above tip. It's probably not beneficial to leave large gaps between lessons, such as weeks or months. I know that finances play an important part on how often you can take driving lessons but the further apart your driving lessons are then the more damaging this could be to your rate of learning. You may have forgotten what was taught on your previous lesson if it was 4 weeks ago. This can have a detrimental effect on your learning and could slow the pace of learning right down.

Tip 3 - Get private practice
Now, this is not for everyone but where possible you will benefit from going out and getting extra practice by going out with parents or other members of your family, even friends may be able to help you. Obviously there are rules and laws to going out driving on a provisional licence other than a driving instructor. If you're not sure what these rules are then just ask your driving instructor. If you are fortunate enough to go out and get private practice either in your own car or in your parents car, then speak with your driving instructor about he. He or she can advise you best on what to practice and where to practice.

Tip 4 - Use other resources to study
In most cases, your driving instructor will be the only person in your life that will give you expert advice on all things driving. Let's face it, once you've passed your test how often are you going to update your skills and seek professional advice, hardly ever if at all. So, whilst you're learning to drive, have a look on YouTube for example and find videos that you are covering with your driving instructor, such as the parallel park. By doing a little study in your own time can help to speed up the learning process.

Tip 5 - Be realistic
Some new clients we get think that they can pass the driving test within 10 hours. Even those who have never driven before. When taking driving lessons, there's a lot to learn and take in. In some respect, there's a syllabus that you have to work through such as hill starts, emergency stop, parallel park and other reversing exercises and that's not even mentioning the time it takes to reach a safe standard of driving for our roads. So, be realistic as to how long it will take you to cover and reach this standard.

Thank you for taking the time out to read these tips and I hope some of them will be useful to you.

Thursday, 7 June 2018

Creating a Facebook Ad campaign

Today's Blog is about how we ran a very quick Facebook Ad campaign for one of our customers called 360 Driver Training who are based in Hemel Hempstead

We have just literally finished building their website and created the branding for them so now it was time to get them some exposure.

What we done first and what we've done so far is to just simply use Facebook to build up an audience for them in their local area so we had to come up with a Facebook campaign that could get some likes and shares.

The concept was to offer some sort of freebie and to hopefully increase the amount of likes on their driving school page. We came up with the idea of a gift voucher for Amazon to the value of £50. The fee of £50 was a decision the owner of 360 Driver Training came up with. So, how did we do this?

We got an image of a £50 Amazon gift voucher then wrote a simple but effect paragraph that would invite people to take part in a competition. The winner won the £50 Amazon voucher. it isn't a competition as such, it's just a free giveaway prize.

So, the article was wrote, we had an image so it was time to post it and put our strategy to the test.

So, we know that people love prizes, especially ones that are free and we know that there are some people who just love entering competitions. All we had to do now is sit back and wait.

It wasn't too long before we saw some activity on the Facebook post, in fact, some activity was an understatement. It sort of went ballistic for the first 2 hours. Now, what I've forgotten to mention which is a crucial point is that the rules for the competition where that you had to like and share the post. We decided to run the Ad for 7 days.

Every now and then we'd go to their Facebook page to see how the Ad was performing. I'm glad to say that we were pleasantly surprised and please how the post was getting likes and share. We were thinking at this time that we are now building up an audience.

Now, one of the positive things to do on Facebook is to keep engaging with your audience so our plan was once the Ad had finished at the end of the seven days was to write good quality posts and hopefully continue to get engagement with this new found audience.

Now our next step was to write a normal post but to write a good article about their driving school. Now, at the discretion of the owner of the driving school, he wanted to give away their first lesson for free. So we popped a little post on Facebook mentioning this and we got the expected results.

The audience that had liked and shared the Amazon post was now engaging with the driving school. The outcome was more customers for them.