Sunday, 6 May 2018

Moving from a franchise

This blog is about one of the driving instructors in Cannock who's name is Harpreet. Currently Harpreet is franchised to a driving school in Cannock but has asked for my help to leave his franchise and setup up independent. One of the first things I done for Harpreet was to set him up with his own website Progress Driving School

Harpreet had chosen the business name himself and wanted to be trading under his own driving school name within 2 months of contacting me. His plan was to stay with his franchise for the next two months and also start creating the identity and branding for his driving school with his main aim of targeting customers in the Cannock area.

So after writing some content for his website and creating a logo for both his website and his Facebook page I set to work on doing the actual build. Harpreet was pretty clear in his mind what he wanted to get from me and this made my work much easier as it's often a lot less time consuming if the customer already has some sort of brief.

Harpreet wanted a corporate look and feel about his website as his plans for the future where to expand his own driving school and eventually take on his own instructors on a franchise basis. He was even interested in setting up a training establishment so he could train his own ADI's and then set them up with a franchise with his driving school.

I am one week into designing Harpreet's website and it's all coming together nicely. I will come back to this blog at a later date and update it and finish telling you about Harpreet's journey.

Friday, 23 February 2018

Designing a website for driving schools in Romford

Designing a website for driving schools in Romford, in particular Rob Gould Driver Training was something that happened unintentional and came about by chance.

In this Blog, I want to just outline and pinpoint some concerns that driving instructors have approached me about in reference to do with their websites that they've had built to showcase their business, well their driving school actually.

I'm going to use Rob Gould Driver Training as a case study and attempt to tell you his story or parts of his story in this Blog. For legal reasons I can't blog about the whole story but I will try to describe to my best a true version of events as described to me by one of my customers.

So, Rob employed a company to build a website for him which would showcase his driving school.

One of the reasons Rob decided to get a website was to help with marketing and to use as a marketing tool to work alongside his existing promotional material - Obviously his goal was to attract new business with a possibility of expanding his driving school with more driving instructors.

He knew he needed a website to help him attract new business so he hired the services of a web designer and a SEO specialist who also was a marketing guru.

Rob paid the fees that was requested by his new web designer which incidentally was £2,300 and then Rob sat back in anticipation and couldn't wait for his new website to be completed and launched. Anyway, the day came when his new website was launched and he was now waiting in anticipation for his phone to go with hopefully new enquiries.

Unfortunately for Rob, he's still waiting for his phone to go and nine months down the line he hasn't had one single enquiry.

That's where I came in - Rob contacted me and asked me if I could help. So I took control of Rob's original website, gave it a good clean looking website that was fresh with content and images and was simple to use and understand.

Rob's website is not the first website where I've had to do rescue and recovery work on, I've hand handfuls of driving schools ask me to help them generate business from online marketing including social media too.

Potential customers haven't got 10 minutes to spare to trawl through thousands of words on a website, you've literally got 30 seconds to make a sale. Also, if the information isn't there in front of them, there not going to scroll and scroll and scroll all the way your pages looking, they'll just simply move onto the next website they found on Google.

These are the basic things learner drivers want to see on your website:

  • Prices
  • Opening hours
  • Areas covered
  • Maybe a picture of someone passing their test
  • A small section about the school

That's it I'm afraid so anything other than this is wasting your time in most cases. Do not put thousands of words on your website and turn it into something that resembles the Daily Telegraph.

Yes, Google loves content and it has to be relevant but anything in the region of 500 words is sufficient, not 5,000 as I've seen in some cases.

There's no point in writing paragraph after paragraph about driving instructors in Romford for example.