Monday, 16 October 2017

Driving Schools in Rochester with a new ADI gone independent

DCJ Driver Training - Driving Lessons in Rochester

Well Amanda Foley eventually took the plunge - Amanda had been thinking about going independent for a while. One of her dreams was to set up her own driving school business in Rochester and break away from the franchise she was in. So, one day, we got an email. Yep, it was Amanda.

Amanda expressed to us here at Get Your Own Driving School that her ambition was to have her own successful driving school and move off the franchise she was in. We spent about an hour on the phone asking the usual questions about branding, website, search engine optimisation (SEO), cars, resources and tools she needs, accounting and a few other bits and bobs.

We quickly assed her competition and looked at what driving instructors in Rochester there where and analysed her competition. We looked at prices, courses such as intensives and pass plus, hours they work, any price discounts, areas of work such as neighbouring towns, we gave it a thorough going over. In our analysis stage, we realised that Amanda was going to be one of the few female driving instructors in Rochester and Medway so we planned to use this to her advantage. You see, there are certain people who much prefer a female instructor, I'm not too sure why, maybe it's because they feel that a female instructor is more sympathetic. To be honest, all driving instructors are sympathetic, well apart from me that is - Jokes.

This was our first customer in Rochester and our analysis told us that the market was pretty densely populated with driving schools so we knew that our job wasn't going to be an easy one. I knew that if we were going to get Amanda some business and rank her driving school high on Google then we where in for a long slog.

Amanda wanted to call herself DCJ Driver Training so we immediately went away and registered her domain name. We also carried out searches and found that she was the only one with this name for a driving school in Rochester, well, in the whole of the United Kingdom really. Both Amanda and ourselves came up with a concept and a few ideas about what courses she could offer and at what prices. Amanda does favour intensive driving courses so she wanted this to be a part of the offerings and choices DCJ Driver Training.

We also gave her some of our experience within the driving instructor industry and advised her to also offer courses such as confidence building courses, pass plus courses and advanced driver training courses. Amanda took all of this on board and within the space of two weeks we were ready to launch her new business. Amanda was as happy as anything that everything had gone smooth and within the timescales she wanted to work to. It wasn't too long before DCJ Driver Training took it's first booking for an intensive driving course in Rochester

We are still working with Amanda and helping her to grow her business. She's also dropped a rumour to us that she's interested in expanding her driving school and wants to start training up PDI's. Knowing Amanda, this is not just a rumour - Watch this space. 

Sunday, 15 October 2017

Get Your Own Driving School

Get Your Own Driving School

Have you ever wanted your own driving school? Maybe you're thinking of becoming a driving instructor but not too sure on how to go about it. Or perhaps, you're already a driving instructor and working as a franchisee under the umbrella of one of the big national driving schools such as Red.

Shaun's Driving School in Andover has created an alternative way of supporting driving instructors who want the backing and support of a big national school but without the costs that go with this. As an example, if you are already a fully qualified driving instructor and are with one of the big national driving schools as a franchisee, then your franchise fee could be almost reaching approximately £210 per week or there or there about.

If you are training to become a driving instructor with one of the nationals, then you still have to pay them a franchise fee and again this can edge towards £180 per week. Obviously it depends on whether or not you are using their car as your teaching tool. If you use your own car then the prices will be slightly cheaper. One of the main things you've got to think about is how much money will you have left over as a salary each week. Don't forget, you've still got to pay for your own petrol, national insurance and tax.

So, after thinking long and hard about this, I came up with a business model whereby anyone who wanted to either train to become a driving instructor or who is already a driving instructor could use my business model and still earn a decent salary too. I was thinking for some time about what to call my new venture, choosing a new business name can be a slog if you think too long and hard about it. So, I just kept the business name simple and decided to call it "Get Your Own Driving School". After all, it does exactly what it says on the tin.

Get Your Own Driving School is ideal for a few different types of audiences, those who want to train to become a driving instructor, those who have recently qualified to become a driving instructor or those who are already with a driving school on a franchise scheme but would like to break away and start their very own business.

Over the next series of Blogs I'm going to write a few case studies using my own customers on how we worked together to set them up with their very own driving school. Before I write my first case study, maybe first head over to my main site where you can find lots more about Get Your Own Driving School

Green Light Driving Academy

Green Light Driving Academy is one now of the local driving schools in Andover, Hampshire. Emily, who is the owner operator at Green Light Driving Academy in Andover didn't' train with us, Emily had already passed the three gruelling exams needed to become a driving instructor.

We initially got an email from Emily where she was just making an initial enquiry about what we do and how we go about it. From this initial email, we set up a meeting together. This was so I could listen to what Emily wanted and her vision. After spending just over an hour with Emily, it soon became clear that Emily was very ambitious and had a great vision of which direction she wanted to go in. Not only did Emily talk about setting up her driving school but she told us her ideas of perhaps expanding at a later date and bringing in more instructors to work for her.

Now, it's our belief that if you want your business to expand, then having a business with your personal name doesn't always cut it. By chance, Emily's surname is Green so this meant we was gifted an opportunity with branding and a driving school name. Emily wanted to somehow encompass her name in the title but didn't want to be called Emily's Driving School as this limited her scope for expansion at a latter date. Immediately what came to mind was a Green Traffic Light, this used her surname of Green and was pretty relevant to the job.

After some discussion, the name Green Light Driving Academy was born rather than Superdrive Academy

The logo we used was again pretty obvious, a set of traffic lights was agreed. We then set out to do her branding and worked out how we can use the Green Light Driving Academy logo on all stationary items such as business cards, roof top box, pupil's progress record cards, website and on all social media such as Facebook and Twitter.

Our second meeting with Emily revolved around having a discussion about her pricing structure for driving lessons and her route to market. Emily wanted exposure from a few different channels such as Facebook, Twitter and Google+

After a few weeks, our designs where complete and we we're already to launch. We had built her a website, registered her domain name, got her a business email address, registered her business with Google My Business, all stationary was complete and delivered including her roof top box.

Emily was a bit nervous about entering the driving school market in Andover as being a bit of a newbie she wasn't sure what the reaction was going to be like. Now, as a rule, most driving instructors in Andover are very friendly, as I'm sure most are around the country and everyone congratulated Emily on her business launch and everybody reassured Emily and offered their advice should she need it.

Emily knew that part of our support package is to give her the support, advice and assistants whenever she needs it. We have over 25 years experience in the driving instructor industry and are experts in the online and digital marketing arena.

I'm fast forwarding 7 months down the line now and I'm pleased to say that Emily is now very much established as a driving instructor in Andover now and loving her career. She has gained a brilliant reputation amongst her pupils and other driving schools alike.

We are proud to say that we support Emily and Green Light Driving Academy in every aspect of running a business and Emily is now looking to bring her dreams forward and expanding her driving school by adding new instructors to her school.