Monday, 16 October 2017

Driving Schools in Rochester with a new ADI gone independent

DCJ Driver Training - Driving Lessons in Rochester


Well Amanda Foley eventually took the plunge - Amanda had been thinking about going independent for a while. One of her dreams was to set up her own driving school business in Rochester and break away from the franchise she was in. So, one day, we got an email. Yep, it was Amanda.

Amanda expressed to us here at Get Your Own Driving School that her ambition was to have her own successful driving school and move off the franchise she was in. We spent about an hour on the phone asking the usual questions about branding, website, search engine optimisation (SEO), cars, resources and tools she needs, accounting and a few other bits and bobs.

We quickly assed her competition and looked at what driving instructors in Rochester there where and analysed her competition. We looked at prices, courses such as intensives and pass plus, hours they work, any price discounts, areas of work such as neighbouring towns, we gave it a thorough going over. In our analysis stage, we realised that Amanda was going to be one of the few female driving instructors in Rochester and Medway so we planned to use this to her advantage. You see, there are certain people who much prefer a female instructor, I'm not too sure why, maybe it's because they feel that a female instructor is more sympathetic. To be honest, all driving instructors are sympathetic, well apart from me that is - Jokes.

This was our first customer in Rochester and our analysis told us that the market was pretty densely populated with driving schools so we knew that our job wasn't going to be an easy one. I knew that if we were going to get Amanda some business and rank her driving school high on Google then we where in for a long slog.

Amanda wanted to call herself DCJ Driver Training so we immediately went away and registered her domain name. We also carried out searches and found that she was the only one with this name for a driving school in Rochester, well, in the whole of the United Kingdom really. Both Amanda and ourselves came up with a concept and a few ideas about what courses she could offer and at what prices. Amanda does favour intensive driving courses so she wanted this to be a part of the offerings and choices DCJ Driver Training.

We also gave her some of our experience within the driving instructor industry and advised her to also offer courses such as confidence building courses, pass plus courses and advanced driver training courses. Amanda took all of this on board and within the space of two weeks we were ready to launch her new business. Amanda was as happy as anything that everything had gone smooth and within the timescales she wanted to work to. It wasn't too long before DCJ Driver Training took it's first booking for an intensive driving course in Rochester

We are still working with Amanda and helping her to grow her business. She's also dropped a rumour to us that she's interested in expanding her driving school and wants to start training up PDI's. Knowing Amanda, this is not just a rumour - Watch this space.