Friday, 8 December 2017

Driving Lessons in Worksop

Worksop Driving School

So today was the launch of a new driving schools in Worksop called, wait for it.... Worksop Driving School. Andrew Buckler is the proud owner of his very own business and can now offer driving lessons in Worksop which is his home town.


Andrew contacted Get Your Own Driving School informing us that he wanted to leave his current franchise which was with LDC. So, we contacted Andrew and spent just over an hour on the phone with him discussing his needs.


At the end of the phone call we had managed to get a good idea and the scope of what Andrew wanted to achieve and when. It cam as no surprise that one of the reasons he wanted to leave was down to the franchise fee he was currently paying with his current franchisor.


We also got the impression that Andrew wanted to be in more control of his own destiny and drum up his own business. His concern with LDC was that he was getting enough supply of pupils through to him. I must say, 8 out of 10 people that contact us who want to go independent generally tell us that these are the main problems with their situation and going independent seems an attractive choice for them as they can work less hours but earn more money.


We had done some research and looked to see how many driving instructors in Worksop there where and we we're surprised to see that there was quite a few. So, we knew from a marketing point of view that we had our work cut out for us if we where to get Andrew's new business listed high within Google


We first set about designing Andrew his branding for his driving school, this included creating a logo for him, a colour scheme, the correct font and a basic style guide coupled with good imagery. When we showed Andrew our storyboard of his new business he was jumping with joy and so excited.


We then started creating some relationships for him with online directories, this is so we could gain him some Google juice and make a start on getting his website published. We also helped him set up his Facebook business page too and used the same sort of branding that we had used for his website.


Andrew gave us a tough deadline. He was in such a hurry to end his franchise with LDC that he asked us if we could help him to launch his business 4 weeks from the date he originally contacted us. This didn't give us much scope for error and it meant a lot or early mornings and late evenings but this is what we do to please our customers. We always go that extra mile and without any questions asked.


Anyway, we are now very happy to say that Andrew has now got himself his very own driving school
and already has a waiting list - business is very buoyant at the moment for driving instructors it seems.


If you're thinking of setting up your own driving school and want business support then please don't hesitate to contact us at www.getyourowndrivingschool.co.uk

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