Thursday, 7 June 2018

Creating a Facebook Ad campaign

Today's Blog is about how we ran a very quick Facebook Ad campaign for one of our customers called 360 Driver Training who are based in Hemel Hempstead https://360drivertraining.co.uk


We have just literally finished building their website and created the branding for them so now it was time to get them some exposure.


What we done first and what we've done so far is to just simply use Facebook to build up an audience for them in their local area so we had to come up with a Facebook campaign that could get some likes and shares.


The concept was to offer some sort of freebie and to hopefully increase the amount of likes on their driving school page. We came up with the idea of a gift voucher for Amazon to the value of £50. The fee of £50 was a decision the owner of 360 Driver Training came up with. So, how did we do this?


We got an image of a £50 Amazon gift voucher then wrote a simple but effect paragraph that would invite people to take part in a competition. The winner won the £50 Amazon voucher. it isn't a competition as such, it's just a free giveaway prize.


So, the article was wrote, we had an image so it was time to post it and put our strategy to the test.


So, we know that people love prizes, especially ones that are free and we know that there are some people who just love entering competitions. All we had to do now is sit back and wait.


It wasn't too long before we saw some activity on the Facebook post, in fact, some activity was an understatement. It sort of went ballistic for the first 2 hours. Now, what I've forgotten to mention which is a crucial point is that the rules for the competition where that you had to like and share the post. We decided to run the Ad for 7 days.


Every now and then we'd go to their Facebook page to see how the Ad was performing. I'm glad to say that we were pleasantly surprised and please how the post was getting likes and share. We were thinking at this time that we are now building up an audience.


Now, one of the positive things to do on Facebook is to keep engaging with your audience so our plan was once the Ad had finished at the end of the seven days was to write good quality posts and hopefully continue to get engagement with this new found audience.


Now our next step was to write a normal post but to write a good article about their driving school. Now, at the discretion of the owner of the driving school, he wanted to give away their first lesson for free. So we popped a little post on Facebook mentioning this and we got the expected results.


The audience that had liked and shared the Amazon post was now engaging with the driving school. The outcome was more customers for them.

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